Using the power of football to inspire climate action

Using the power of football to inspire climate action

We’re on a mission to harness the power of football to help people reduce their personal carbon footprint in an engaging and fun way.

We’re on a mission to harness the power of football to help people reduce their personal carbon footprint in an engaging and fun way.

Why football? Football brings together people from all races, cultures and political views. It has global reach with over 4 billion fans – if Barcelona was a country it would be the third biggest country in the world. It inspires passion and rivalry, and its winning mentality motivates people to achieve extraordinary things. Whether you believe in climate change or not!

We want to harness that power of football to help people make the difficult changes needed to make the transition to a low-carbon economy. We’re working in three main areas: what we eat, how we heat our homes, and how we move about.

We’re developing an approach which breaks down low-carbon living into relevant, fun and impactful challenges. At the moment we are working with clubs and fans to test our product ideas so that when we launch we have something which really works for people.

Why football? Football brings together people from all races, cultures and political views. It has global reach with over 4 billion fans – if Barcelona was a country it would be the third biggest country in the world. It inspires passion and rivalry, and its winning mentality motivates people to achieve extraordinary things. Whether you believe in climate change or not!

We want to harness that power of football to help people make the difficult changes needed to make the transition to a low-carbon economy. We’re working in three main areas: what we eat, how we heat our homes, and how we move about.

We’re developing an approach which breaks down low-carbon living into relevant, fun and impactful challenges. At the moment we are working with clubs and fans to test our product ideas so that when we launch we have something which really works for people.

We’re basing our approach around five key principles:

It’s got to be about football – that’s the social force we want to harness

It’s got to be about behaviour change – it’s being realised that, like it or not, we all have to make changes in our lifestyles to cut greenhouse gas emissions – and that’s not easy

It’s got to have a meaningful impact – this isn’t about token gestures, we want to help people make a significant cut in their carbon footprint

It’s got to be scalable – Planet Super League needs to function across dozens of football loving countries in order to have an impact

It needs to be economically viable – we’re creating something which will fund itself, so we aren’t dependent on grants or charity

We’re basing our approach around five key principles:

It’s got to be about football – that’s the social force we want to harness

It’s got to be about behaviour change – it’s being realised that, like it or not, we all have to make changes in our lifestyles to cut greenhouse gas emissions – and that’s not easy

It’s got to have a meaningful impact – this isn’t about token gestures, we want to help people make a significant cut in their carbon footprint

It’s got to be scalable – Planet Super League needs to function across dozens of football loving countries in order to have an impact

It needs to be economically viable – we’re creating something which will fund itself, so we aren’t dependent on grants or charity

Here’s what else we do

A video channel aimed at encouraging football fans to cut down on meat eating, through foot and football-focussed banter and humour.
Visit Website

Report on green fan engagement

We collaborated with 5T Sports Group to prepare a report on sponsored green fan engagement in US sport. The report was funded by EIT Climate KIC. Completed in January 2020.
We organised a side event at COP25, Madrid, in December 2019, with four footballers discussing climate action.

Football 4 Climate

An initiative of Sport and Sustainability International to drive climate action in the football industry. PSL is on the board of this initiative.

Here’s what else we do

A video channel aimed at encouraging football fans to cut down on meat eating, through foot and football-focussed banter and humour.
Visit Website

Report on green fan engagement

We collaborated with 5T Sports Group to prepare a report on sponsored green fan engagement in US sport. The report was funded by EIT Climate KIC. Completed in January 2020.
We organised a side event at COP25, Madrid, in December 2019, with four footballers discussing climate action.

Football 4 Climate

An initiative of Sport and Sustainability International to drive climate action in the football industry. PSL is on the board of this initiative.

James Atkins

James is a radical thought leader in sustainability, a pioneer packed full of green ideas.

James is a radical thought leader in sustainability, a pioneer packed full of green ideas. He worked for Waste Management International in Germany and Hungary before he was struck by inspiration and founded Vertis. Vertis is an emissions trading firm which helps over 1,000 industrial and aviation companies kick their carbon footprints into shape.
James loves to work with like-minded individuals who share his values on sustainability through running Avocet Holding, a company investing in businesses tackling climate change and loss of biodiversity. James is certainly doing his bit for the planet, but if that wasn’t enough, he has written Climate Change for Football Fans, a critique of contemporary climate policy. His ambition is to change the legacy we leave behind, something we can all get behind.

Charlotte Streck

Charlotte served as Senior Counsel with the World Bank in Washington, DC before realising her passion to make a positive impact on the world of sustainability.

Charlotte served as Senior Counsel with the World Bank in Washington, DC before realising her passion to make a positive impact on the world of sustainability. This led to the co-founding of Climate Focus, of which she is now director.
When it comes to the environment, Charlotte really knows her stuff. She serves as an advisor across the globe to governments and non-profit organizations, private companies, and foundations on legal aspects of climate policy, international negotiations, policy development and implementation. She is a renowned international expert on climate change mitigation and adaptation in the agricultural and forestry sectors.
If Charlotte’s environmentally resumé wasn’t packed full enough, she is also an honorary professor at Potsdam University and a prolific writer and associate editor of the journal Climate Policy. On the side, Charlotte’s concerns about communicating the complexity of environmental problems has led her to dedicate part of her time to a project that uses the arts to raise awareness of environmental problems.

Tom Gribbin

Director of Wildwood, a product and marketing design consultancy and Lecturer at UCL.

Director of Wildwood, a product and marketing design consultancy and Lecturer at UCL. Tom has worked in sustainability for almost ten years, his work focuses on creating collaborations and facilitating action with leading brands and organisations across the sustainability and community spectrum. Tom has an MBA from the University of Cambridge and a degree in Economics from UCL.

Oliver Fowler

Oliver has gained a unique experience in the football industry spanning over two decades.

Oliver has gained a unique experience in the football industry spanning over two decades. He has been involved in several areas of the sport from pioneering 360 VR and online video at major clubs and sports brands to negotiating with Premier League managers on behalf of top players. He co-advised key organisations on global football politics and has even managed a UN football team in Moscow against a Putin's XI, something you don’t do every day.
According to Graham Taylor, OBE former England Coach, Oliver is "an Englishman living in Spain, really knows his football". His knowledge and insight into the football industry is key and he is fully behind Planet Super League, a mission he believes has the power to save the planet.

Vlado Panov

Vlad studied political science at University before life lead him into the field of change management.

Vlad studied political science at University before life lead him into the field of change management. Vlad has worked on big change programs at large corporations and small and medium-sized enterprises. He gained valuable insight into the psychological side of changing organisations as well as the logistical adventures involved along the way.
For the last 2 years Vlad has been involved in assisting James Atkins on his projects. He has always been very keen on sports but being around James he has become more aware of climate change and the implications for us all. If sport has the power to tackle the environmental issues facing our planet, then that is a cause worth getting out of bed for.

Rory Renwick

Rory’s experience of the sports industry rivals anyone’s. For over 20 years he has held senior commercial roles at a number of rights holders and agencies across many sports

Rory’s experience of the sports industry rivals anyone’s. For over 20 years he has held senior commercial roles at a number of rights holders and agencies across many sports. As a sporting globe trotter, he has lived and worked in Hong Kong, Singapore, Seoul and now London, working at The Women’s Tennis Association, OC Sports, European Tour, Ladies European Tour, IMG/TWI and more recently Ascot Racecourse.
His client list is no less impressive, including Standard Chartered, St James’s Place, IG Markets, Pernod Ricard, Omega, Tourism Malaysia, Cunard, BMW, Porsche and Jaguar Land Rover.
Rory has a strong focus on working with ethically minded organisations with the objective to create responsible and sustainable partnerships. He holds expertise in commercial strategy, business development, sales, media and events, account and team management and aims to channel this knowledge to create a better world for everyone.

Aileen McManamon

Aileen McManamon is the Founder and Managing Partner of 5T Sports Group, a global sports management firm and certified B Corp.

Aileen McManamon is the Founder and Managing Partner of 5T Sports Group, a global sports management firm and certified B Corp. 5T focuses on creating triple bottom line returns for professional sports leagues, teams and major events from back-of-house venue & supply chain innovation to front-of-house fan engagement campaigns. 5T also works with global brands bringing their environmental and social responsibility messaging forward through the sports partnerships.
Aileen’s career began in the European auto industry as brand steward for FIAT and Alfa Romeo, setting the wheels in motion for crafting marketing strategy and top-performing partnerships between Fortune 500 brands and sports properties. She then took a tight turn into technology, heading up an investment arm of Canada’s National Research Council. Aileen has parlayed this experience into future-proofing the sports industry, working with the Olympic Games, FIFA Women’s World Cup, MLS, MiLB, English Premier League, Tour de France and the NFL and brands such as Microsoft, EA Games, Hewlett-Packard and Mercedes-Benz.
Aileen is passionate about leveraging sports for sustainable development and was recognized by the UN Global Compact Network in Canada for 5T’s leadership in championing the UN Global Goals. She was also among the eight authors of the UN’s Sport for Climate Action Initiative launched at COP24. She is a native of Cleveland, Ohio; a diehard Indians, Browns and Cavs fan currently and lives in Vancouver, BC with her husband and 2 sons. She can frequently be found on the ball diamond, the ski slope or her road bike.

Katie Critchlow

Katie studied biology at Oxford where she wrote about how Climate Change would impact on ecology.

Katie studied biology at Oxford where she wrote about how Climate Change would impact on ecology. She then went to M&S where she spent 6 years and was one of the architects of Plan A, a £200m green business change program. Katie’s work involved bringing new green products and supply chains to market by working with thousands of M&S supplies across the world. Katie spent time at PwC as a green business strategy consultant before heading off to Jakarta for her dream job leading private sector engagement for WWF in Borneo. After creating a green economy plan for Borneo with her team in the region Katie headed back to have her two kids and got a degree in Environmental Economics from LSE in her spare time. Since then she has helped to run two green start ups in the energy and biotechnology space and currently works as a Parliamentary advisor on environment and climate change.

Daniel Rawles

A passionate tech innovator with over 20 years of experience working alongside some of the best people, agencies and brands in the world.

A passionate tech innovator with over 20 years of experience working alongside some of the best people, agencies and brands in the world delivering cutting edge digital product experiences. Dan is a firm believer in understanding human-behaviour and analytics, applying neuro-marketing and intent-driven customer marketing techniques to both create brand trust but also achieve maximum conversion. Historic Royal Palaces, Ogilvy & Mather, EY, Barcelona FC, Lloyds Bank, DMG and many more.

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